KYIV, Nov 30 – Ukrainian retail and e-commerce lost up to 30% of sales during Black Friday, November 25, compared with original expectations due to ongoing blackouts, Dmytro Derevytsky, head of the board of directors of Allo Group of Companies, said.

"According to our estimates, Ukrainian e-commerce and retail lost approximately 25-30% of their sales due to the Russian attack and forced blackouts. This was caused by a shortage of online traffic [up to 30% in the market] and offline traffic [up to 20%]. There was no such blow to Ukrainian business even during the lockdown," he stated.