KYIV, March 16 – The number of Ukrainian users of the Instagram social network in 2019 increased by 4.5%, to 11.5 million (about 11 million in 2018), the number of Facebook users by 7.7%, to 14 million.
Such research data of the Ukrainian audience of social networks was released by PlusOne communications agency on its website.
According to the study, the main increase in Instagram audience was due to users 19-27 years old, and the increase in Facebook audience was mainly due to users aged 39 or more. Moreover, in almost all regions of Ukraine, except for Kharkiv region, Facebook is more popular than Instagram, and most users prefer the mobile version of the network rather than desktop.
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