KYIV, Nov 6 – Nearly half of Ukrainians (44%) report that they frequently buy the cheapest food items, placing less emphasis on quality, according to a survey by the Razumkov Centre's sociological service, conducted from September 20 to 26 and presented at an Interfax-Ukraine press conference on Wednesday.

Conversely, an equal proportion (45%) stated that they often choose higher-quality products, even if they cost more. The remaining 11% of respondents were unsure.