KYIV, Nov 27 – Sales of the omnichannel retailer Foxtrot during Black Friday increased by 65% in hryvnia and by 45% in units of goods compared to the results of last year’s campaign, the press service reported.

“Compared to last year, when buyers were driven more by the need to purchase one or another product that was relevant at the time of purchase, sales on this Black Friday showed a significant increase in the traditional groups of goods for sale. Thus, the greatest growth was shown by goods from the middle and premium segments - four times compared to a regular week, while the cheap segment only doubled,” said Foxtrot CEO Oleksiy Zozulia.