KYIV, Aug 24 – The French food and beverage manufacturer Danone has announced the launch of a new brand for the production of traditional dairy products Prosto Nashe on the market, the company's press service reported.

"This brand is replacing the Prostokvashino brand, whose historical time has run out with the advent of fundamental cultural and value changes in Ukrainian society... The launch of a new Ukrainian brand is another symbolic step towards strengthening the identity and authenticity of Ukrainian production," the statement says.