KYIV, Sept 30 – An annual increase in the number of foreign tourists by at least 500,000 and a twofold increase in the number of Ukrainians traveling outside their region are some of the criteria for the effectiveness of the Ministry of Culture, Youth and Sports, according to the government's program of activities through 2024.

"To do this, it is planned, first of all, to determine the place of Ukraine on the tourist map of the world, create brands from existing points of attraction and launch a program to promote them," says the document, which was published to the parliament's website.