KIEV, July 19 – The e-commerce market in Ukraine could grow by 35% in hryvnias and by 10-15% in U.S. dollars in 2016, the Ukrainian Direct Marketing Association forecasts.

"The e-commerce market would show growth of around 35% in 2016. First since the start of the hryvnia devaluation growth in U.S. dollars is expected. It would not be so large – some 10-15%," the association said.

The association said that the most optimistic forecasts are from representatives of the fashion segment.