The share of e-commerce in Ukrainian retail is growing, despite inflation and external factors, but the increase in online orders has little effect on business profitability due to a decrease in the average bill, according to a study by Promodo. "Despite inflation and uncontrolled external factors, online business is stabilizing. The most stable niche remains the electronics category. Food and alcohol, as well as pet supplies, are growing rapidly," says a study of Ukrainian e-commerce for the first half of the year.