KIEV, April 9 - President Viktor Yanukovych insists on there being improvements made to Ukrainian legislation in terms of introducing a complete ban on the advertising of alcohol, tobacco, beer and soft drinks, including hidden advertising, the president's representative for children's rights, Yuriy Pavlenko, said at a press briefing on Monday.

He said that the president is concerned about the situation with the use by children of alcohol, drugs and tobacco.

"We have to move to a complete ban on the advertizing, including hidden advertizing, of alcohol, tobacco, beer and low-alcohol drinks," he said.